It will gather around the world to create a bright future, and Reed Exhibitions will hold its 2020 business strategic planning conference in Shanghai
2020-01-10 09:37:13 source: China Exhibition portal cooperation media: American news agency readers: 1236
Shanghai January 9, 2020 / Meitong news agency / -- January 7, 2020, a professional organizer focusing on exhibitions and conferences, Reed Exhibitions group's "2020 business strategic planning and exhibition project conference" in Greater China was successfully held in Shanghai. Guests and representatives from national professional exhibition organizations and many well-known media in the industry were present to talk about the opportunities and challenges of China's exhibition industry in 2020, and witnessed the strategic blueprint laid out by Reed Exhibitions in a new forward-looking development pattern.
At this conference, Michael Cheng, President of Greater China of Reed Exhibitions group, elaborated the 2020 business strategy plan of Reed Exhibitions to the guests from the perspective of economic environment and changes in China's exhibition industry. Later, Josephine Lee, chief operating officer of Reed Exhibitions in Greater China, deeply analyzed the innovation and highlights of Reed Exhibitions in Greater China in order to bring new value to the industry, customers and audiences.
Michael Cheng, President of Reed Exhibitions in Greater China
Seize the opportunity to meet the challenge of Rio Tinto's domestic market
At present, with the rapid development of national economy, China has become the second largest consumer market in the world. For global enterprises, the exhibition destination is locked in China, which can contact consumers more closely and listen to the real feedback of the market on products. Therefore, the development of local exhibition industry in China is in the ascendant.
As one of the members of relx group, Reed Exhibitions group is the world's leading exhibition and conference organizer. Its exploration in China began in 1980, and now it has developed into a professional exhibition and conference organizer in China, covering automobile manufacturing and automotive aftermarket; electronic manufacturing and assembly; leisure and entertainment; flowers and gardening; catering and hotel services; gifts and home furnishings; Ocean, energy, oil and natural gas; medical treatment, medicine and health; metal processing and industrial materials; printing and packaging; real estate and tourism; airport infrastructure and technology; logistics and automation, 13 fast-growing professional fields in China. In 2019, it hosted more than 70 exhibitions in China, attracting more than 30000 exhibitors and 1.3 million visitors, with a total booth area of more than 2 million square meters. One
As an important platform of open economic system and modern market system, exhibition industry is closely related to the external economic situation. Since entering the Chinese market, Reed Exhibitions has been following the pace of China's market economy development, and has completed a round of strategic layout in the Chinese market, making remarkable achievements. However, with the continuous promotion of economic globalization strategy, the exhibition industry is also facing many challenges, such as the transformation of China's manufacturing industry, the digital impact of social media information, and the rise of global economic and trade protectionism. As Zheng Zhisheng, President of Greater China region of Reed Exhibitions group, said: "in 2020, the first year of the strategy with both opportunities and challenges, Reed Exhibitions also set up a new business strategy to create more value and business opportunities for customers with innovative products and services by breaking the thinking boundary."
Focus on the core plate and digital enabling two elements for a new round of development
Focusing on the core emerging sectors and expanding the dynamic regional market are the core of Reed Exhibitions' annual business strategy in 2020. This year, Reed Exhibitions will focus on such key words as "good life", "healthy beauty", "intelligent manufacturing" and "sustainable development", such as G2E Asia, Fibo China, AMTS, Shanghai International Assembly and transmission technology Ahte, Shenzhen gifts packaging & printing fair, private label sourcing Expo, inmat and other professional exhibitions of core emerging market sectors, to create a new growth pole.
With the improvement of economic strength of Asian and Latin American countries, European and American countries are no longer monopolists of exhibition industry, and the regions holding exhibitions will become more diversified. Therefore, expanding overseas market and transplanting mature brands to other cities will be another strategic measure of Reed Exhibitions. The export of G2E Asia, AMTS and other exhibition brands to the Philippines, Brazil and other dynamic regional markets is a step for Reed Exhibitions to expand its overseas market. The construction of venues has released the growth space of local exhibitions in China. Relying on the Dongfeng of Shenzhen new exhibition hall, Reed Exhibitions has also introduced the intelligent factory and assembly brand "ahte" into Shenzhen. With the rapid transfer of Chinese manufacturing industry from east to west, the western region will become the next manufacturing highland. To this end, Reed Exhibitions will introduce exhibition brands such as AMTS and aluminum China to Chongqing to create the concept of "smart Manufacturing Week".
With the advent of the era of big data, Reed Exhibitions has been committed to developing high-quality and efficient digital platforms to bring more value to customers. In 2020, "Reed connect" as a set of system independently developed by Reed Exhibitions will be able to collect and manage exhibition sales leads, connect online and offline traffic, and accurately match potential on mobile client